Combining Brand Design and Brand Strategy creates a robust Brand Identity that sets your business apart from the competition. A solid Brand Identity establishes a unique and distinctive position for your brand.
What is Brand Design?
Brand Design encompasses the visual elements of your brand, ranging from the logo to the color palette and beyond.
What is Brand Strategy?
Brand Strategy involves the strategic approach behind your brand. It defines how your brand presents itself to customers and includes a thoughtfully crafted plan that incorporates your brand's values, purpose, vision, ideal customer, and overall tone.
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Category #1 Brand Design
Category #2 Brand Strategy
Category #1 Brand Design Category #2 Brand Strategy
ღ Brand Strategy - A strategic plan that includes the brand's value, market position, purpose, vision, and ideal customer.
ღ Primary Logo – A main graphic that represents your business and brand.
ღ Secondary Logo – A simplified version of the primary logo.
ღ Sub-Mark – A graphical shape, drawing, or icon that represents your business as a whole.
ღ Brand Patterns – Consists of cohesive patterns that follow your color palette and works together with your brand.
ღ Color Palette – A combination of colors used to represent your brand.
ღ Typography – The main fonts of your brand to create consistency.
ღ Everything listed in the previous package
ღ Instagram Highlight Icons – These are essentially the Instagram stories you choose to feature on your profile permanently.
ღ Social Media Templates – These are pre-made templates that you can use across various social media platforms. The templates will be available for you in Canva so you can easily edit, resize, and download them.
ღ Primary Logo – A main graphic that represents your business and brand.
ღ Sub-Mark – A graphical shape, drawing, or icon that represents your business as a whole.
ღ Color Palette – A combination of colors used to represent your brand.
ღ Typography – The main fonts of your brand to create consistency.
ღ Packaging collateral is any 3-d package material used for a company's products. This includes everything from product boxes, product bottles, etc.
ღ Print collateral is any printed communication material used to promote a company's products or services. This includes everything from business cards, brochures, thank you cards, stickers, etc
THIS STAGE IS TO GET US ON THE SAME PAGE TO MAKE SURE WE’RE ALIGNED. I WILL TAKE YOU THROUGH MY ON-BOARDING PROCESS TO GET ME UP TO SPEED ON YOUR TIMELINE AND SCOPE. YOU WILL GET A CONTRACT TO REVIEW AND ONCE THE DEPOSIT HAS BEEN PAID, WE ARE READY TO GO.
THIS STAGE IS ESSENTIAL TO CONSULT AND UNDERSTAND WHAT YOUR SPECIFIC BRAND GOALS ARE. I WILL LOOK INTO YOUR CURRENT MARKET AND COMPETITORS TO SEE WHAT OTHERS ARE DOING. YOU WILL GET A TAILORED APPROACH TO WHAT MAKES YOUR BUSINESS UNIQUE AS WE MOVE FORWARD WITH THE DEVELOPMENT.
THIS STAGE IS WHERE THE BIG IDEAS AND INSIGHTS COME TO LIFE. I WILL PROVIDE ONE CONCEPT THAT BEST ALIGN WITH YOUR CREATIVE VISION. YOU WILL GET ENGAGING GRAPHICS THAT WILL HELP CONNECT WITH THE PEOPLE MOST IMPORTANT TO YOU.
THIS STAGE IS WHERE YOU’LL GET TO CHOOSE THE CREATIVE ASPECTS THAT YOU FEEL BEST SUITES YOUR AUDIENCE. I WILL THEN REFINE BASED ON YOUR FEEDBACK. YOU WILL GET A MAXIMUM OF 2 ROUNDS OF REFINEMENT TO ACHIEVE A RESULT THAT WE’RE BOTH HAPPY AND PROUD OF.
THIS STAGE IS WHERE ALL THE PIECES COME TOGETHER. I WILL PROVIDE A DOWNLOADABLE LINK. YOU WILL GET ACCESS TO ALL OF YOUR STUNNING FILES THAT WE HAVE CREATED TOGETHER.
THIS STAGE IS WHEN WE CAN CELEBRATE! I WILL KEEP IN TOUCH TO SEE HOW YOUR BUSINESS IS GROWING. AFTER ALL, YOUR SUCCESS IS MY SUCCESS TOO. YOU’VE EARNED IT!